The new approach to storytelling and marketing
The most popular shows and movies are always the ones that draws the audiences’ attention. The storyline is what makes or breaks the project.
What the audience wants to see is not always just the action, the romance or the comedic relief. Although those things are beneficial, if the story does not reach the hearts of the audience, then chances are that it is not going to be memorable, even if the audience like the story.
I remember taking a screenwriting class, and the instructor said that one of the things a successful writer must have is a heart and understanding for people. He further said that many of them become depressed because they have so much compassion get frustrated because they don’t understand why most people do not.
People love to see a story of resilience. Where the character goes through the worst to achieve the impossible. This is why shonen, a specific genre, is so popular in the anime world. These type of shows always depicts a story of a teenage or young boy who has some form of disadvantage but strives to achieve what seems to be impossible. An example of this is “My Hero Academia.” This story takes place in a world where over 80 percent of the world’s population has a super power of some sort. The main character, who is a teenage boy by the name of Izuki Midoriya, is one of the few who was not born with a super power, but still strives to be a hero.
So how does this pertain to marketing? Each story should be memorable to the customer. Telling the story behind the brand is the best way to gain the attention of the consumer. It’s not meant to just entertain them, it is to inspire them to take the “call to action.” Naturally, people love to feel like they are apart of something. There is a reason why Marvel and DC comics are so popular. It’s the same reason why shonen anime is becoming popular. People love superheroes. Putting customers or even you (the client) in the place of a hero is a unique way of marketing your brand. An example of this would be an ad for a car dealership. Rather than just releasing ads on interest rates and deals, what if we did a package deal of 10 ads, each being a day in the life of a “car supply shop meeting the requests of families and individuals as they provide vehicles for their every day needs?” Each ad would show a day to day scenario of different individuals or families and them explaining why they need a vehicle. Some ads would be wholesome episodes, some may be sad while others may just be comedic. The whole storyline would be about how a car dealership is making a difference in their community.
We believe this approach will not only make your message more memorable, but also inspire your audience to take up the call to action. You are the heroes, we are just the partners in action, allow us help you make an impact.
