When it comes to business, our super power should be centered around a solution created to solve a need. That is the definition of entrepreneurship, you are solving a problem.

I believe there is a big misconception when it comes to marketing. The main thing that comes to mind when it comes to marketing is generating sales. However, when we take a deep dive into the types of marketing channels (social media, public relations, advertising, etc) we find that there is much more to it.

We must remember that people have real problems. The time for the “sales-y” approach is over.

We must establish trust with our audience. We must show the "human" side of our businesses.

People love superheroes. Putting customers or even you (the client) in the place of a hero is a unique way of marketing your brand.