Bringing heart to marketing

Another tragedy struck the US, Hurricane Helene.

It is safe to say that every American, perhaps everyone in the world, has lost at least one person in their lives. Despite all of this, consumerism is still an essential part of our lives. Here are some things we must consider now that tragic events are happening more frequently. Tensions between people groups are rising. The reality is, marketing now has to change to meet the emotions of the audience.

We must remember that people have real problems. The time for the “sales-y” approach is over. Yes, companies must make a profit. We are at a time now that we must be strategic in how to survive in this economy, but when it comes to marketing, we must now reach the hearts of consumers. We must establish trust with our audience. They must see the “human” side of our businesses.

I don’t suggest companies pick sides on controversial issues when it comes to marketing, but I do believe that there must be a human approach. Bring the heart into the message that needs to be conveyed. Show the audience that you care, that you hear and see them, that you understand.